Digital Marketing Executive

Digital Marketing  
Firefly is seeking a digital marketing executive to support the growth of the organisation’s lab and clinical divisions.  The successful candidate will be a motivated, self-starter with a flair for creativity and a strong understanding of digital marketing techniques, trends and best practices.  They will be familiar with digital marketing strategy and delivering key messages to specific audiences with a proven record of success in this area.

The ideal candidate will have previous experience in the healthcare or medical device industries and hold a degree in marketing, digital marketing or a relevant field and have industry experience.

Responsibilities

• Work collaboratively with the digital marketing team to create, edit and share compelling content to drive digital engagement and improve online conversion
• Manage digital marketing channels – company social channels
• Measure ROI and KPIs
• Manage and improve online content, considering SEO and Google Analytics
• Experience working to digital marketing plan
• Monitor competition and provide suggestions for improvement
• Email marketing – coding email / Mailjet mark-up language experience preferable
• Support the organisation’s wider marketing and sales goals

Experience

• 6 to 12 months experience in a digital marketing role
• Strong experience with digital marketing tools and best practices
• hands-on experience with SEO/SEM, Google Analytics and CRM software [Hubspot]
• experience or familiar with web design processes
• experienced in using WordPress

Skills

• Degree in marketing or relevant digital marketing qualification
• WordPress/Umbraco
• Adobe Creative Cloud – Photoshop, Illustrator, Premier pro,
• Programming skills: html, css, java script, mjml
• Google Analytics
• Strong stakeholder management skills
• Attention to detail
• Strong understanding of SEO, PPC, funnel creation and relevant webmaster tools.
• Critical thinker and problem solver
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Sense of ownership and pride in your performance and its impact on a company’s success