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Digital Marketing Executive

  • Firefly Orthoses (ROI) Limited
  • Sligo

To apply for this job email your details to hr@firefly.ie

Digital Marketing  
Firefly is seeking a digital marketing executive to support the growth of the organisation’s lab and clinical divisions.  The successful candidate will be a motivated, self-starter with a flair for creativity and a strong understanding of digital marketing techniques, trends and best practices.  They will be familiar with digital marketing strategy and delivering key messages to specific audiences with a proven record of success in this area.

The ideal candidate will have previous experience in the healthcare or medical device industries and hold a degree in marketing, digital marketing or a relevant field and have industry experience.


  • Work collaboratively with the digital marketing team to create, edit and share compelling content to drive digital engagement and improve online conversion
  • Manage digital marketing channels – company social channels
  • Measure ROI and KPIs
  • Manage and improve online content, considering SEO and Google Analytics
  • Experience working to digital marketing plan
  • Monitor competition and provide suggestions for improvement
  • Email marketing – coding email / Mailjet mark-up language experience preferable
  • Support the organisation’s wider marketing and sales goals


  • 6 to 12 months experience in a digital marketing role
  • Strong experience with digital marketing tools and best practices
  • hands-on experience with SEO/SEM, Google Analytics and CRM software [Hubspot]
  • experience or familiar with web design processes
  • experienced in using WordPress


  • Degree in marketing or relevant digital marketing qualification
  • WordPress/Umbraco
  • Adobe Creative Cloud – Photoshop, Illustrator, Premier pro,
  • Programming skills: html, css, java script, mjml
  • Google Analytics
  • Strong stakeholder management skills
  • Attention to detail
  • Strong understanding of SEO, PPC, funnel creation and relevant webmaster tools.
  • Critical thinker and problem solver
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Sense of ownership and pride in your performance and its impact on a company’s success

To apply for this job email your details to hr@firefly.ie